Another new company launching a  brand new service, The Healthy Sleep CompanyTM, asked us to develop a PR strategy which would break the news of this innovative new service initially to trade press only. 

Their dedicated message merchant worked hard to warm their target media up to the concept and benefits that they offer, including responding to industry articles, writing and distributing educational features, looking into sponsorship opportunities, requesting and organising meetings with associated industry bodies (such as Asthma UK) and delivered a Press Trip so that members of the press could see the process and experience the results for themselves.