PRIMO IT, specialists in total IT sourcing for corporate and education accounts, wanted to persuade a ‘hit list’ of potential clients to switch to them as their IT supplier.

We developed a campaign designed to bring sunshine to the potential clients during a dreary summer, with a mini sunflower mailer.
One hundred mini sunflowers in branded pots were posted to the potential clients supported by a company letter outlining why they should choose PRIMO IT.

PRIMO ITs sales team found that the sunflowers provided a great opener for talking to their potential clients and the company has attracted new business as a result.