Here at Message Merchants we often talk about the power of story and with 185 years worth of stories under their belt Norman & Underwood certainly provide us with lots to talk about.
Good PR is about engaging the audience and piquing their interest, telling them something that has relevance to them. With a company such as Norman & Underwood this involves not only the technical minutiae of their projects but also their history and their people. Whilst specialist publications like to know exactly how a church has been renovated, to the local people it is more about how a part of their community is being treated – two very different audiences for the same story.
Good PR is about engaging the audience and piquing their interest, telling them something that has relevance to them. With a company such as Norman & Underwood this involves not only the technical minutiae of their projects but also their history and their people. Whilst specialist publications like to know exactly how a church has been renovated, to the local people it is more about how a part of their community is being treated – two very different audiences for the same story.
