All good PR campaigns start with a good marketing plan and for new start ups, investing in such a plan is an excellent way to get to know PR. Message Merchants have recently completed such a plan for Mark Hover who has the Go Cruise franchise for Nottingham.
A marketing plan is all about identifying what you want to say, who you want to say it to and how you want to say it, and then putting in place a framework to make it happen. It all sounds so simple.
Gemma Pittham begs to differ “There are now so many ways to communicate that it is now harder to get to specific audiences, speaking to a million people who have no interest in your product is worse than not speaking at all. This is why we spend time with the client before even starting a plan, getting a feel for them, their business and their goals. PR is not only about getting a mention in the local paper and a good plan will give you ideas and inspiration for raising the profile of your business along with a little of the inside information that makes the PR world tick”.
A marketing plan is all about identifying what you want to say, who you want to say it to and how you want to say it, and then putting in place a framework to make it happen. It all sounds so simple.
Gemma Pittham begs to differ “There are now so many ways to communicate that it is now harder to get to specific audiences, speaking to a million people who have no interest in your product is worse than not speaking at all. This is why we spend time with the client before even starting a plan, getting a feel for them, their business and their goals. PR is not only about getting a mention in the local paper and a good plan will give you ideas and inspiration for raising the profile of your business along with a little of the inside information that makes the PR world tick”.
