Rainbows Children’s Hospice has recently commissioned the Message Merchants to work with them and help them to organise a series of fundraising events as well as to raise their profile, via a targeted Public Relations campaign, in both Derbyshire and Nottinghamshire.

“Rainbows get some fantastic coverage already,” said Rachel Hargrave, Director at The Phoenix Partners, “but the further away the media are based from the Hospice the harder it gets to gain coverage.  Our job is to raise the profile of the Hospice, via a targeted Public Relations campaign, in both Derbyshire and Nottinghamshire without losing any of the Leicestershire coverage.”

The Public Relations campaign comes at a very exciting time for Rainbows which is the only Children’s Hospice to cover the East Midlands.  This year sees the Hospice celebrating its 15th Birthday as well as the build of a £4 million extension which will house a new young adult’s bedroom and lounge wing, additional children’s bedrooms and a complete new therapy centre including hydrotherapy pool.

“There’s a lot happening at Rainbows this year,” added Rachel.  “The team at Rainbows will definitely be keeping us busy!  We’re only in the first month of the contract but we’ve already helped them with a ceremony to celebrate the laying of the first bricks for the new extension, a press briefing and filming with both ITV and the BBC; but keeping busy never worried us and we’re really looking forward to working hard to raise their profile and help with their fundraising.”