Within the long list of great movies that were released in 2009, ‘Avatar’ not only stands out as the best sci-fi film but is now the 2nd biggest grossing film of all time (if you don’t take inflation into account), beaten only by ‘Titanic’ which was directed by the same person, James Cameron. Unlike ‘Titanic’ though, which depicts a crisis that could have been avoided, ‘Avatar’ points towards a problem that is all too prominent in today’s society.
In making ‘Avatar’, Cameron combined the hype of the anticipation of new CGI technology, knowledge that it was the most expensive film ever made, the added bonus of 3D to enjoy the film in, and his former success with the aforementioned ‘Titanic’ and ‘Terminator’ films, to create something that would definitely catch people’s attention. However within the film itself the issue of the environment is something that is just as important to Cameron and was a big factor in ensuring a lot of people would go and see his masterpiece.
This one issue though does not necessarily explain the fact that so many people went back to watch the film time and time again. This sort of reaction is usually linked to similar genre films such as Star Wars, Lord of the Rings or, more recently, The Dark Knight but what do they all have in common? Well they all are sci-fi or fantasy films to start with which means that they include plenty of action scenes, and special effects galore. They are also pretty lengthy, which is the main factor that I would attribute to so many fans going back for more. It seems clear that the general opinion is that there is so much good stuff within the film that you can’t take it in all in one go and maybe there is something in terms of PR that we can learn from this.
These days the general focus when appealing to customers and clients is to make sure information is delivered as concisely and simply as possible, but maybe instead we should focus on delivering the information in a way that leaves people wanting more, wanting to come back to it over and over again. This then not only cements the info firmly in their minds but means that they are more likely to put in the effort to find out more.
This one issue though does not necessarily explain the fact that so many people went back to watch the film time and time again. This sort of reaction is usually linked to similar genre films such as Star Wars, Lord of the Rings or, more recently, The Dark Knight but what do they all have in common? Well they all are sci-fi or fantasy films to start with which means that they include plenty of action scenes, and special effects galore. They are also pretty lengthy, which is the main factor that I would attribute to so many fans going back for more. It seems clear that the general opinion is that there is so much good stuff within the film that you can’t take it in all in one go and maybe there is something in terms of PR that we can learn from this.
These days the general focus when appealing to customers and clients is to make sure information is delivered as concisely and simply as possible, but maybe instead we should focus on delivering the information in a way that leaves people wanting more, wanting to come back to it over and over again. This then not only cements the info firmly in their minds but means that they are more likely to put in the effort to find out more.
